After a thirty-year marketing career in such highly regulated industries as government, finance, pharmaceuticals, and telecom, Rob has emerged as one of the leaders in the emerging Cannabis Industry.  His experience and passions  include: 

4 years as a Cannabis consultant to businesses selling downstream in the cannabis supply chain 
30 years of experience with various Sativa, Indica, and Hybrid cannabis strains consumed via smoking / vaping flower, liquids, and concentrates, as well as edibles (drinks, gummies, pills, baked goods, and candy).
20 years of multichannel marketing and commerce experience developing websites and email campaigns to drive traffic to websites & stores.
20 years of consulting experience have yielded a consultative approach to product sales: asking about and responding to customers
3 years of retail management experience selling merchandise, organizing displays, managing inventories, people, and special projects 
2 years of experience shopping at various legal dispensaries in NYC, noticing branding elements, best and worst practices.
2 years of experience developing an understanding of NYS Cannabis Regulations
2 years of experience mentoring others so they can make informed decisions about Cannabis.

Kanybis provides superb customer experiences, as marketing success is highly correlated with customer satisfaction. 
A Psychology background enriches knowledge of buyer motivations and aspirations and provides an understanding of chemical pathways leading to the various effects of Cannabis on mental and physical health. Rob has already been cleared on an FBI background check needed to work for the US Census Bureau.

PROFESSIONAL EXPERIENCE

CEO, Kanybis Consultanting and Coaching, New York, NY       01/2025- Present               
Consult Businesses selling downstream in the cannabis supply chain
Coach Consumers on strains, terpenes, and methods of consumption appropriate to their physical and mental needs and goals                          

CEO, Kushstart Cannabis Consultants, New York, NY.    03/2022 - 01/2025                                                                                              Managed a large team of consultants and support staff

Served as Brand Ambassador for a cannabis processor seeking to penetrate the New York State market. As a result, their products were stocked and well-displayed in 75% of the targeted dispensaries of interest.

Contracted with a NYC dispensary doing poorly compared to others in the neighborhood because they didn't understand their local market's needs, desires, and motivations. Studied the area's demographics, psychographics, socioeconomics, tastes, and preferences to optimize the store's product mix, inventory management, store design, budtender training, etc. We also developed a new website for them and drove traffic to both the website and their retail dispensary. As a result of all of these interventions, sales have been growing at approximately 35% per month.

Alpha Business Solutions (Temp Agency)                                                          11/2021–3/2023
The Fedcap Group. Marketed Paul Smith College in upstate NY to diverse high schools within underserved communities in NYC. Supported operations of HR Information Systems with data entry, administrative, and project and change management activities. Managed other temps NYC Health & Hospitals. Managed outbound call center to schedule COVID-19 vaccinations for individuals living in under-vaccinated, underserved areas throughout NYC.  
US Census Bureau, Office Operations Supervisor                                              08/2019 – 11/2020 
Managed seven clerks who supported approximately 20,000 field workers during the Biennial Census in Manhattan 

Director, Digital Transformation, Tata Consultancy Services (TCS)                    11/2011 – 5/2016                                                      Led digital transformation consulting engagements for clients of this global consultancy. Clients included Apple, CVS, Humana, Vanguard, Wells Fargo, Sunlife Financial (CA), Legal and General 
Insurance (UK) and Lloyds Banking Group (UK) 

CMO IncentOne (now Welltok)                                                                             2/2014 – 3/2016
Managed team of copywriters, graphic artists, and public relations personnel to rebrand this start-up from a gift-card business to a sophisticated healthcare incentives company that rewarded members for healthy behaviors and saved over $600M for our insurance clients

EDUCATION

Ph.D.(ABD), Environmental Psychology, CUNY Graduate Center, New York, NY.                                                     
Completed Coursework, Graduate Fellowship
Co-wrote articles for professional journals and book chapters.                                                                                                
Taught Human Design Factors to Architecture and Interior Design students at the Pratt Institute
Formed CONTEXT with colleagues, which consulted organizations on improving design for all stakeholders

M.S.  Social Psychology, State University of New York, Oswego, NY.                                                                         
Graduate Fellowship; GPA of 3.97/4                                                                                                                               T
Teaching and Research Assistantships

B.S. Counseling Psychology, Goddard College, Plainfield, VT. Interned at a local community mental health clinic, under the guidance of a licensed clinical psychologist. Transferred from Boston University (Dean’s List)